About Me
I’m Li-Yen, a fashion enthusiast with roots in China and a heart set in Amsterdam. From a young age, I’ve been captivated by the world of fashion, and now, nestled in the heart of one of Europe’s most vibrant cities, I’m here to share my fashion journey with you.
With a strong foundation in Fashion and Luxury Management, I bring experience in PR and Marketing, social media content creation, and international buying. My work combines a refined creative eye with a strategic mindset, ensuring excellence across branding, communication, and storytelling.
My dream of creating my own brand or label is always at the forefront of my aspirations, and each project I take on brings me one step closer to it.
Beyond fashion, I find solace and inspiration in various forms of art, culture, and wellness. These passions not only enrich my creativity but also give depth and authenticity to my work.
Much love,


Education
2022 - 2023
Master in Fashion & Luxury Management
Rome Business School, Italy, Rome
2018 - 2022
Bachelor in International Business
Zuyd University of Applied Sciences, Maastricht, The Netherlands


